Keeping – and Gaining – Customers

In these challenging economic times, keeping your existing customers is a sure strategy to ride the waves of instability. That’s easier said than done – but here are eight key principles to follow.

 

1. Dissatisfaction is the first step to losing business

Ensure that any client dissatisfaction is detected and dealt with as soon as possible. It usually takes time before a client’s frustration grows to the point of making a change, so spotting and removing potential sources of dissatisfaction as early as possible is crucial.

 

2. Develop perceptions of value

Senior people in client organisations must be made aware of the value you’re bringing to them. So document all the good news. If your clients don’t understand the value you’re bringing them, they’ll see little problem in changing suppliers. So – in established accounts – look for ways of drawing the attention of senior people to the benefits they’re getting from using you. Remember, these are the people your competitors will be targeting for their business.

 

3. Maintain and develop your network of contacts – rather than maintain links with an ageing and shrinking pool of business contacts.

In long-standing accounts, customer contacts can shrink so that your regular contact is with a small group of, often middle-ranking, people. Losing your key contacts can leave you vulnerable to change. Moreover, ‘new brooms’ often look to make a mark, even if only to protect their jobs. So they’ll change suppliers – on the pretext of saving money (even if, this proves more costly in ‘value’ terms (see point 2 above)).

 

Having lots of contacts gives you a better chance to get to know about changes early so there’s time to respond. You must build allies who have good arguments for keeping your organisation, so make sure you spread the good news about the benefits your business is bringing to a wide range of people, particularly people who could turn out to be your greatest allies.

 

Moreover, as your network of contacts move from job to job, they can recommend your business to their new organisation – so your contacts, and business, can expand. It’s an ill wind… as they say.

 

4. Develop accounts, don’t just maintain them

Merely trying to protect what you have isn’t the best way to keep business. Actively try to grow the business.

 

Business today is all about change. So, explore what changes your customers are planning – then see if you can use these changes to become more involved in your client’s business. This could give you a real competitive advantage.

 

5. Expect price pressure

It’s natural for customers to seek price reductions but you don’t have to give way. Don’t respond to demands in the heat of a meeting. This is when costly concessions are made.

 

Consider how you’ll respond and check the full cost of any concessions you’re being asked to make.

Check if price is really the issue. For example, consider whether invoices could be phased differently or delayed until a new budget cycle. These things aren’t always possible but it’s important to check.

 

Ensure customers understand the value of what they are getting. Then, plan how you’ll negotiate if price becomes an issue. Remember, blanket discounts live on to affect all future business and it can take years to get back to previous levels. Look for one-off items on which you can give ground rather than discounting regular on-going business.

 

If you must give ground on price, try to trade it for other things of value such as better payment terms or more business.

 

Don’t be fooled by the common tactic of promises of ‘jam tomorrow’ in return for concessions today. Make any concessions conditional on getting that extra business now.

 

6. Watch your own cost of the sale

Don’t chase every piece of business that comes along. Qualify each prospect to assess your chances of winning. Don’t chase business where your chances of success are low.

 

Track your call outcomes. If you’re getting calls where the customer makes no commitments to move things forward and all the actions are coming from you, it could be time to re-assess your position.

 

7. Review your marketing strategy

Now is probably not the best time to cut back on marketing spend, but it may be a good time to review your strategy. Does your marketing spend focus on building your brand image or does it aim to bring in leads now? Building brand is fine but good leads now could be more important.

 

8. Offer clients low risk solutions

In challenging times, customers are less likely to take big risks. So look for ways of reducing risk in the solutions you put forward.

 

Plan with clients so they can be confident that your solution will be implemented successfully. Try to offer them small bites rather than facing them with a huge and costly decision.

 

This article – by Bob Little –first appeared in March, on the Development for Trainers’ website, at http://www.developmentfortrainers.com/keeping-gaining-customers/

 

Bob Little.

 

Latest tools to optimise digital learning content creation on show in London

Digital learning content management provider, eXact learning solutions, will be showcasing its range of content lifecycle care solutions at NextSteps 2017.

 

NextSteps is the EMEA User Conference for customers of the talent management software provider, NetDimensions. Taking place at London’s Royal Garden Hotel, in Kensington, on May 10 and 11, the event is co-sponsored by Speexx, Dreamtek and eXact learning solutions.

 

“eXact learning solutions’ content lifecycle care solutions include modular and interoperable tools that enable, support and optimise processes within the Digital Learning Content ecosystem,” explained the company’s managing director, Valerio Torda.

 

“That is, these tools allow collaborative content creation; structured and workflow-based content management, as well as multiple output delivery.”

 

Valerio Torda.

 

Among the products that eXact learning solutions will have on show at NextSteps will be the most up-to-date version of its learning content management system (LCMS).

 

Valerio Torda commented, “This will be a chance for NextSteps’ delegates to see the LCMS before it’s unveiled for a US audience at the ADT Conference and Exposition, in Atlanta, Georgia, at the end of the month.”

 

In addition to visiting the accompanying exhibition, event delegates can attend presentations on best practice, along with a series of training workshops. They can also meet and network with industry thought leaders, along with their practitioner colleagues.

 

The opening keynote speech at NextSteps will be from Donald H Taylor, the Chairman of the Learning and Performance Institute. A graduate of Oxford University and the holder of an honorary doctorate from Middlesex University in recognition of his work developing the L&D profession, Taylor will speak on ‘What the CEO really wants from L&D – and how to deliver it.’

 

According to Taylor, “CEOs often say how much they value their employees, and polls of top executives regularly show that people and their skills – an organisation’s human capital – is crucial for business success today. So why doesn’t L&D get the budget and profile it warrants?”

 

In his keynote speech, Taylor will explore how to reach and talk with executives – and challenge them if necessary. He will also discuss how to understand organisational needs, and how to shift the perception of the L&D department towards that of strategic enabler.

 

“Of course, one of the best ways to monitor and, thus, to discover and understand organisational needs is via the use of an LCMS,” commented Torda. “L&D professionals can use the content management data that the LCMS can produce to enhance their reputation within their organisation and fulfil the role of strategic enabler.”

 

Fellow sponsors of NextSteps, with eXact learning solutions, Speexx focuses on helping its customers drive productivity by empowering employee communication skills across borders; while Dreamtek specialises in providing innovative broadcast solutions, notably in terms of creative video production, live event streaming, and social broadcasting.

Two industry accolades for eXact learning solutions’ products

Two of the online learning technologies industry’s most respected sources have named products from eXact learning solutions as among the best in the industry.

 

TrainingIndustry.com has named the digital learning content management business solutions producer’s authoring tool as one of the Top 20 Authoring Tools in 2017. In addition, learning management system (LMS) specialist, Craig Weiss, CEO and Lead analyst of The Craig Weiss Group LLC, has – once again – selected eXact learning solutions’ learning content management system (LCMS) as one of the world’s top 50 LMSs.

 

TrainingIndustry.com spotlights the latest news, articles, case studies and best practices within the training industry. Among other things, it continuously monitors the training marketplace looking for the best providers of authoring tools.

 

It claims that its recently published sixth annual list of the top 20 authoring tools is designed to help buyers in their search for the right training partners. According to TrainingIndustry.com, ‘Due to the diversity of services included in authoring tools, no attempt is made to rank the top companies but selection to this year’s Top Authoring Tools Companies List was based on the following criteria:

  • Leadership and innovation,
  • Features and capabilities of the authoring tools,
  • Company size and growth potential,
  • Company focus on the authoring platforms,
  • Strength and number of clients/users and
  • Geographic reach’

 

Further details of the list can be found at TrainingIndustry.com.

 

Craig Weiss’ annually updated Top 50 LMS Report (available at a cost of $500) includes:

  • The top 50 LMSs for 2017
  • 45 profiles with ranking, verticals, company information and other details such as set-up and pricing information, feature breakouts covering compliance, course standards/authoring tool, mobile, social, video, gamification, and reporting
  • Security, privacy and technical information on each vendor in the top 45
  • Training and support information on each vendor in the top 45
  • Learner, administration and analytical/report screens for the top 45

 

Valerio Torda, eXact learning solutions’ managing director, commented, “This is the first time that the company’s authoring tool has been named on the TrainingIndustry.com list. It’s great to see eXact learning solutions’ products being selected as leading examples in their fields – especially since the company’s authoring tool is a highly developed, sophisticated piece of software with a simple user interface (UI).

 

“Increasingly, in a return to the pattern set in the very early days of LMSs and LCMS, content authoring is being closely allied to an LMS or LCMS. Yet it can be difficult for both a producer’s authoring tool and LMS/ LCMS to be of an exceptionally high standard and quality.

 

“Being named – independently – on these two lists of ‘top products’ illustrates that eXact learning solutions’ products are ‘best of breed’, both separately and when combined.”

 

Valerio Torda.

Elliott Masie Regains Top Spot in eLearning Movers and Shakers List

Elliott Masie, the corporate e-learning guru, has regained the number one place in the world in this sector, according to the eighth annual list of corporate eLearning’s movers and shakers.

 

Elliott Masie.

The top 100 movers and shakers in the corporate online learning technologies (eLearning) sector in 2017 are split into four sections of 25 names each, named respectively The Elite, Platinum, Gold and Silver.

 

This year’s top ten names among ‘The Elite’ are:

1.     Elliott Masie – head of The MASIE Center, a New York think tank focused on how organizations can support learning and knowledge within the workforce. (Position on last year’s World list: 2)

2.     Rebecca Stromeyerowner of ICWE, which runs Online Educa as well as E-Learning Africa, ‘bringing best thinking together’. (Position last year: 7)

Rebecca Stromeyer.

3.     Laura Overton – an international speaker, and managing director of Towards Maturity. (Position last year: 3)

Laura Overton.

 

4.     Christopher Pappas – founder of the eLearning Industry Network. (Position last year: 4)

5.     Harold Jarche – the Canada-based ‘thought catalyst’, writer and blogger and champion of ‘learning how to learn’. (Position last year: 5)

6.     Donald Clark – a long-established speaker and commentator on e-learning, now profiling artificial intelligence (AI).

7.     Jane Hart - a workplace learning and collaboration advisor, writer and international speaker who’s active on social media. Founder of C4LPT, she has also founded The Centre for Modern Workplace Learning – and Modern Workplace Learning magazine..

8.     Charles Jennings – a Senior Director with the Internet Time Alliance, a writer, speaker and thought leader, championing the “70:20:10” framework.

9.     Sunder Ramachandran – the Mumbai-based Head of Training at Pfizer whose articles have appeared in many publications. Also a speaker and blogger. (Position last year: 9)

10.  Roger Schank – president and CEO of Socratic Arts and a long-established thought leader in this sector.

 

The ‘Premier’ list is headed by Nigel Paine (an eminent writer, speaker and broadcaster (on Learning Now TV) on e-learning and related subjects); Jonathan Satchell (CEO of Learning Technologies Group plc (LEO Learning), the only AIM-listed company focused on consolidating the fast growing but fragmented learning technologies sector), and Linda Steedman (an e-learning and e-assessment consultant, and chairwoman of eCom Scotland and eCom USA).

 

Heading up the ‘Gold’ section of the list are: Mike McGann (eLearning Superman at the e-learning content producer, Learning Heroes); David Patterson (a director of market analysts Learning Light and the E-Learning Centre, as well as a Founding Principal of the international e-learning think tank, The Company of Thought) and An Coppens (a gamification, augmented reality (AR) and virtual reality (VR) specialist, speaker, consultant and commentator who is chief game changer at Gamification Nation).

 

The ‘Silver’ section is led by Genny Dixon (head of research at the industry benchmarking specialist, Towards Maturity); Pierre Touzeau (growth hacker at 360learning.com, the Paris-based fast-growing digital learning platform provider) and Asi DeGani (digital learning manager at AXA Insurance but also heavily involved in Learn Appeal, the e-learning industry charity that’s making a difference to learning, especially in Africa).

 

The 2016 lists contained just 39 names in total, 26 of whom were men. This year’s – more comprehensive – list contains the names of 68 men and 32 women.

 

The chairman of the List’s judges, the writer and commentator, Bob Little, said, “I’m deeply grateful for all the help I’ve received from the corporate online learning specialists around the world who’ve used their extensive knowledge and expertise to help compile this Movers and Shakers’ List.

 

“I’m also grateful for the help and encouragement that we’ve received from the List’s sponsor this year, the eLearning Industry Network. Without this help and encouragement, the List could not have been produced this year.”

 

An article amplifying the list and some of the issues raised by this list is available at https://elearningindustry.com/2017-corporate-elearning-movers-and-shakers-list-some-thoughts

 

Those named on this year’s list can claim a logo – to put on their website, LinkedIn profile and so on – from the chairman of the judges, Bob Little.

 

The 2017 Corporate eLearning Movers and Shakers List was initially published on https://elearningindustry.com/press-releases

ELS reveals the secrets of bringing about successful organisational change

Cath Convery, Head of Learning at Explosive Learning Solutions (ELS), will be speaking at Project Challenge, at London’s Olympia, on 22nd and 23rd March.

 

Cath Convery, of ELS.

 

Intended for those whose focus is on projects – in any capacity – Project Challenge aims to promote project management operational excellence and best practice.

 

Called ‘Change – it isn’t a soft science!’ and taking place from 10.30am on 23rd March, Convery’s presentation takes the view that change should be based on valid, reliable data. Moreover, she believes, many parts of a change project – including the communication plan and the training intervention – need to be integrated to achieve success.

 

Convery said, “ELS, a leading learning and development consultancy, has been involved in many change initiatives where connecting data, the communication plan and the training programme have been key to the initiative’s success. Exploring ways in which these links have been brought together, the talk also explores John Kotter’s views about the fear of change and how to motivate people to face the future and take action – ideas which, notably, he explored in the book, ‘Our Iceberg Is Melting.’”

 

ELS works with professional institutes, awarding bodies and other organisations to deliver nationally and internationally recognised qualifications. These include programmes in change management, facilitation, Lean Six Sigma, Lean IT, cyber security awareness, coaching & mentoring, leadership & management, along with specific qualifications in PRINCE2(R), M_o_R(R) and PMQ for PRINCE2(R).

 

Typically, as part of the training process in a programme, ELS can provide both qualitative and quantitative evidence of learning. It can do this via the use of Formic’s software for evaluations, assessments and exams, allied to the use of learning management and learning content management systems from Kenexa.

 

In addition to Convery speaking at the event, ELS is also exhibiting at Project Challenge – showcasing these products that enable users to collect key data as part of a change project. Both Project Challenge and Cath Convery’s presentation are free to attend.

 

Founded in 2005, Explosive Learning Solutions (ELS) is a learning and development (L&D) consultancy that believes in using original and challenging solutions to inspire, enthuse and empower people to meet its clients’ needs. Working with clients in the public, private and business sectors worldwide, ELS focuses on organisation-oriented needs analysis; leadership and management; training and development – applying a systems approach to training methodology; learning technology; education; coaching and mentoring; HR development, as well as specialist expertise in the public sector including in defence issues.

Six top topics from visitors to Learning Technologies exhibition

The Forum Partnership and its subsidiary, CloudQast, reported high levels of interest in their offerings at the recent Learning Technologies event, in London.

 

“This interest focused around six topics,” revealed Damian Gaskin, a director of both companies.

 

In order of ‘popularity’ with visitors to the Learning Technologies event, these topics were:

  1. The most effective and efficient ways of publishing these visitors’ own learning materials.
  2. Using professional actors in face-to-face role play, especially for sales and management development activities.
  3. Finding – and using – effective online interactive video for learning and development (L&D) activities.
  4. Finding personalised video for learning, and learning management, purposes.
  5. Reaching remote workers effectively – via online learning materials
  6. Wanting help with the entire video-based learning process.

 

“Those looking for the most effective and efficient ways of publishing their own learning materials, included L&D specialists from the corporate world but there were also individual consultants enquiring about this,” revealed Damian. “Everyone who talked to us about this topic said that they’ll need help in recording and distributing these learning materials – which, thankfully for them, we can provide.”

 

“The Forum Partnership and CloudQast can help with all these six key topics,” added Damian’s fellow director, Lindsey Mack.

 

“It was interesting that the topic of face-to-face role play was the second most important topic for visitors to our stands at the show,” he said. “Maybe this shows that L&D professionals value a blend of learning delivery methods – not just using online learning technologies to deliver learning.

 

“The Forum Partnership and CloudQast has a well-established business in running complex training programmes involving casting and scripting role-plays,” Lindsey continued. “One of the benefits of using immersive role play is that, once a role play is ended, the ‘clients’ come out of character to give the delegates detailed feedback on how they felt that things went – and CloudQast can also film the sessions to help in analysing the delegates’ performance.”

 

“From our point of view, it was encouraging that personalising video is a key topic for L&D professionals – since that’s a key feature of the CloudQast platform,” observed Damian. “The platform not only personalises learning videos for individual learners, it also notes which people have watched which parts of the video – which, in particular, can help with compliance and regulatory learning.”

 

The Forum Partnership helps its clients develop effective communication skills – by creating co-ordinated, immersive, team-based educational experiences. This can involve combining actors, video, live streaming, coaching, feedback, challenging case material and realistic scenarios in an award-winning venue.

 

Its subsidiary, CloudQast helps those wanting to use learning technologies to develop and deliver fast, authentic, precise and inspiring effective leadership communication, along with other L&D topics – especially, in the fields of compliance and regulation. CloudQast provides solutions for leaders to share their ‘voice, mind and vision’ and, so, engage and inspire their people.

 

Damian Gaskin (left) and Lindsey Mack.

Learning analysis, design and delivery are still key, say L&D professionals

Learning analysis, design, delivery, and related software solutions, are key issues for visitors to the recent Learning Technologies exhibition, in London.

 

That’s the view of learning and development consultancy, Explosive Learning Solutions (ELS), based on its analysis of the enquiries it received on its stand at this year’s Learning Technologies event. The event, which attracts some 7,000 visitors each year – mostly human resources and learning and development (L&D) professionals – took place at London’s Olympia, in February.

 

Cath Convery, ELS’s Head of Operations, said, “Visitors also asked us about the properties of the ELS learning content management system (LCMS), provided by IBM – especially its capabilities where it provides governance and management of learning content, as well as its efficient reuse capability which allows content administrators to design or refresh learning material. IBM chose ELS as one of its Channel Partners because of its knowledge of the sector and its own use of IBM’s software – rather than simply being a software reseller.”

 

Cath Convery.

 

Cath added that visitors to the ELS stand at Learning Technologies also enquired about the company’s survey tool – developed by Formic – which can accommodate data gathered electronically as well as ‘on paper’. Cath said, “Particularly popular with visitors was the tool’s dashboard which was linked to the demonstration of a short survey.”

 

According to John Morley, Formic’s CEO, “ELS’s strong track record in delivering solutions that optimise training environments means that ELS can maximise the value that its clients derive from using Formic’s software for evaluations, assessments and exams.”

 

Cath commented, “From the conversations that our staff had with visitors to the exhibition, we’ve learned that L&D professionals are returning to face-to-face learning delivery, using technology to create efficiencies in administration. In other words, they’re favouring a blended approach to support learning delivery, only using technology to deliver learning where appropriate.”

 

Yet the most-asked questions on the ELS stand involved how to analyse organisational learning needs efficiently and effectively.

 

Cath commented, “These queries reflect the findings of the most recent Towards Maturity Benchmarking Report – ‘Unlocking Potential’. Indeed, the Towards Maturity – a benchmarking research company that provides independent expert advice and support to help organisations use learning technologies to accelerate business performance – promotes a model based on defining need, understanding learners and putting their needs into a work context.

 

“All of this comes under the category of ‘analysis’ and, in our view as well as Towards Maturity’s, it’s an essential first step in the L&D process. This then moves into the design and delivery phases, involving building capacity, ensuring learner engagement and, then, demonstrating value – to the learner and the learner’s organisation.

 

“ELS customers – drawn from the public, private and business sectors worldwide – tell us that our programmes, covering the fields of organisational design and development, education, training design and delivery, enable them to demonstrate that added value,” Cath added. “Hopefully, that’s something that the visitors to our stand at Learning Technologies who were new to ELS will soon be experiencing for themselves.”

 

Founded in 2005, Explosive Learning Solutions (ELS) is a learning and development (L&D) consultancy that believes in using original and challenging solutions to inspire, enthuse and empower people to meet its clients’ needs. Working with clients in the public, private and business sectors worldwide, ELS focuses on organisation-oriented needs analysis; leadership and management; training and development – applying a systems approach to training methodology; learning technology; education; coaching and mentoring; HR development, as well as specialist expertise in the public sector including in defence issues.

 

Cath Convery, of ELS.

Evidence emerges that the European market is waking up to the benefits of an LCMS

Visitors to its booth at Learning Technologies in London raised five key issues with the digital learning content management business solutions producer, eXact learning solutions.

 

“Overall, the Learning Technologies event in London’s Olympia, attracted its usual crop of several thousand visitors – mostly from around Europe – and our records show that many of them visited the eXact learning solutions’ booth,” said Valerio Torda, the company’s managing director.

 

Valerio Torda.

 

According to eXact learning solutions’ records, the five most frequently raised issues by visitors to the booth were:

  • What features, functionality and business benefits does a learning content management system (LCMS) offer to users and learning administrators?
  • How user-friendly is the eXact learning solutions’ authoring tool that is associated with its LCMS?
  • How easily can the ‘look and feel’ of the LCMS be customised?
  • How can learning content be ‘tagged’ within the LCMS for cataloguing and re-use?
  • What is an LCMS – and how does it differ from a learning management system (LMS)?

 

“Having recently won some large contracts in the USA for the exact learning solutions’ LCMS, it’s interesting – and encouraging – to see the increase in interest in LCMSs on this other side of the Atlantic,” Valerio commented.

 

“The market in the USA needs no convincing of the value of an LCMS – especially in large firms, where there can be several LMSs employed in various parts of the organisation. It’s here that an LCMS can provide economies and efficiencies which impact positively on an organisation’s bottom line – as well as keeping that organisation’s workforce increasingly knowledgeable, skilled and competitive.

 

“From the evidence of those visiting the eXact learning solutions’ booth at the recent Learning Technologies event, it would seem that European organisations are waking up to these business and learning benefits – and, so, to the added value that an LCMS can bring them,” he said.

Unique leadership communications specialists debut at Learning Technologies event

Two unique leadership communications specialists are making their debuts at this year’s Learning Technologies event, in London.

 

The Forum Partnership helps its clients develop effective communication skills – by creating co-ordinated, immersive, team-based educational experiences. This can involve combining actors, video, live streaming, coaching, feedback, challenging case material and realistic scenarios in an award-winning venue.

 

With clients in the worlds of business, the professions and the public sector, The Forum Partnership – established 20 years ago – helps clients gain bottom-line benefits from greater staff engagement, more focused messaging and reduced waste. It does this via such things as:

•        helping them to practise sales pitches and key one-on-one conversations

•        supporting key management functions and developing high flyers’ client experience via improvised scenarios

•        improving change management effectiveness by ensuring staff appreciate key messages

 

“We give clients all the ammunition they need, so they can be successful when they have the toughest learning and development (L&D) conversations,” explained Lindsey Mack, one of the directors of The Forum Partnership. “We help them clear their head, order their thoughts, speak with focus and adopt winning behaviours.”

 

“Whether you feel bamboozled by suppliers, undermined by your own IT department or not given the same recognition as other professionals in your organisation, The Forum Partnership will help you develop ways to skilfully, calmly and assertively gain the upper hand,” he added.

 

“So come to stand R1 at Learning Technologies, in London’s Olympia on 1st and 2nd February, and talk to us about these ‘Transformational Conversations’.”

 

For those wanting to use learning technologies to develop and deliver fast, authentic, precise and inspiring effective leadership communication, along with other L&D topics – especially, in the fields of compliance and regulation – The Forum Partnership works with its subsidiary, CloudQast. Working with companies around the world, primarily – but not exclusively – via Cloud-based, interactive video, CloudQast provides creative, intelligent and flexible solutions for leaders to share their ‘voice, mind and vision’ and, so, engage and inspire their people.

 

“Visit CloudQast – on stand R1 – for everything you need to know about learning technologies such as mobile, interactive and video,” said CloudQast director, Damian Gaskin. “Alternatively, call at the CloudQast stand and we’ll share with you the funniest anecdote you’re going to hear at this event!”

 

Damian Gaskin (left) and Lindsey Mack, of The Forum Partnership - and CloudQast.

Leading edge updates help LCMS facilitate microlearning requirements

The digital learning content management business solutions producer, eXact learning solutions, has announced its largest ever presence at a Learning Technologies event. Attracting over 7,500 visitors from around the world, this year’s show – which includes a conference, seminars and an exhibition – is being held in London’s Olympia on 1st and 2nd February 2017.

 

In addition to exhibiting at the event – on stand E1 – eXact learning solutions’ products will also be featured in one of the event’s seminars, entitled ‘Making Microlearning a reality without ever leaving your LCMS’. Taking place on 2nd February, in Theatre 2, from 12.30 to 13.00, the free-to-attend seminar is led by Bryan Eldridge, eXact learning solutions’ Director of Professional Services, North America.

 

Bryan Eldridge.

 

“Microlearning – the learning strategy that focuses on delivering training and performance support in small, focused chunks – has been a concept for over 15 years but a key obstacle to its adoption has been confusion around how to manage it within a traditional learning management system (LMS) implementation,” explained Bryan. “Technology advances now mean that this confusion can be overcome – by using a modern learning content management system (LCMS).”

 

Bryan’s presentation includes:

• Strategies for using organizational learning transformation initiatives to introduce microlearning

• How to use common LCMS features to support role-based microlearning offerings

• A pedagogical framework for disambiguating between learning modalities and content chunk sizes for learning offerings

• A sample decision framework to determine what types of content can, or should, be delivered directly from the LCMS/Digital Repository

• Cases showing how xAPI (‘Tin Can’) can play a role in maximising the value of microlearning

 

“Our biggest-ever presence at a Learning Technologies show enables us to display some new, really cool things – especially from a user experience (UX) and user interface (UI) perspective,” commented Valerio Torda, eXact learning solutions’ Managing Director.

 

“We’ll also be able to show visitors to our stand some of the improvements we’re making to our LCMS – notably to make navigation simpler and tasks quicker,” he added. “Our marketing focus groups tell us that the LCMS’s new, leading edge styling should prove popular – with visitors to our stand and with the LCMS’s users.”

Valerio Torda.