CloudQast makes corporate communications and learning easier and more efficient for Scott Bader

The global chemical company, Scott Bader, is making its corporate communications and learning & development (L&D) activities easier and more efficient than ever. Scott Bader is achieving this through using video-based learning materials produced by the leadership communications specialist, CloudQast.


Initially engaged to produce learning materials – in various languages – for Scott Bader’s 670 people in 14 countries on important anti-bribery legislation, CloudQast has gone on to develop a range of further communications and learning materials. All of these – along with a number of Scott Bader-produced health and safety related learning products, as well as corporate communications messages – are all available via Scott Bader’s dedicated Cloud-based CloudQast platform.


Encouraged by the effectiveness of CloudQast’s products and platform, Scott Bader also commissioned CloudQast directors Damian Gaskin and Lindsey Mack to make a film telling Scott Bader’s story. The result – called ‘Keeping Good Company’ – was produced in 2015.


So far, according to Richard Thomas, Scott Bader’s Group People and Organisational Development Director, CloudQast produces the online learning materials the company needs, “in the relevant languages, to a high quality and within a tight budget.”


Richard Thomas, of Scott Bader.


“In terms of compliance, the CloudQast platform allows us to deploy learning materials and also generate reports detailing who’s completed the learning – and the assessment scores they obtained,” said Caroline Lewis, Scott Bader’s Group Learning and Development Manager.


“Moreover, in terms of corporate communications, the platform enables us to check how many people – and which individuals – have accessed which materials on the platform. Indeed, 500 of our 670 colleagues around the world are registered on the platform and have access to all of the material on there. They access the materials for formal L&D purposes as well as for informal learning – about corporate strategy and product updates, for example.


“The CloudQast platform is an efficient and highly cost-effective way of conducting worldwide corporate communications, along with L&D – and of ensuring our colleagues are aware of their responsibilities under national and international legislation, such as the Bribery Act,” concluded Caroline.


Caroline Lewis, of Scott Bader.


To read more about CloudQast’s work with Scott Bader, visit:


Established in 2010, CloudQast addresses organisations’ needs for fast, authentic, precise and inspiring communication – especially in the fields of leadership as well as compliance, along with learning and development. Working with companies around the world, primarily – but not exclusively – via Cloud-based, interactive video, CloudQast provides creative, intelligent and flexible solutions for leaders to share their ‘voice, mind and vision’ and, so, engage and inspire their people.


CloudQast helps global law firm develop its junior lawyers’ skills

The leadership communications specialist, CloudQast, has completed running a ten-day complex training programme for a global law firm.


The programme – the 11th such programme that CloudQast has delivered for the firm – involves CloudQast directors Lindsey Mack and Damian Gaskin casting and delivering a series of legal role-plays for junior members of the firm. CloudQast’s Lindsey Mack explained, “All the ‘clients’ with whom they deal are simulated and the delegates are entirely ‘on their own’ but, of course, in a completely commercially ‘safe’ environment.”


The programme focuses on scenarios relevant to the firm’s actual work for its clients, and seeks to enhance the junior lawyers’ ability to deal effectively and productively with influential people and organisations facing complex legal challenges.


“One of the benefits of using immersive role play in this way is that, once a role play is ended, the ‘clients’ come out of character to give the delegates detailed feedback on how they felt that things went,” said Lindsey. “CloudQast also films the sessions – to help in analysing the delegates’ performance.


“By the end of the programme, these junior lawyers have a much better idea of what clients really care about,” he added. “The delegates also gain some valuable insights into their own skill levels, as well as best practice – and, of course, they develop their self-awareness.”


Lindsey’s fellow CloudQast director, Damian Gaskin, commented, “The programme  - one of the range of consultancy services that CloudQast offers – contributes to achieving our client’s aim of being exceptional and passionate about helping its clients achieve their goals, however ambitious those are. CloudQast is both proud and pleased to continue to be able to help this firm to achieve these ambitions through developing its junior staff’s knowledge, skills and experience.”


Damian Gaskin (left) and Lindsey Mack, of CloudQast.


Established in 2010, CloudQast addresses organisations’ needs for fast, authentic, precise and inspiring communication – especially in the fields of leadership as well as compliance, along with learning and development. Working with companies around the world, primarily – but not exclusively – via Cloud-based, interactive video, CloudQast provides creative, intelligent and flexible solutions for leaders to share their ‘voice, mind and vision’ and, so, engage and inspire their people.

Digital Learning Consultancy takes its expertise to Hong Kong

Training and digital learning consultancy Hewlett Rand is making its mark in Hong Kong having secured a contract with the Hong Kong Institute of Bankers (HKIB).


The Bristol based consultancy has developed a new e-learning strategy for the organisation which is now being rolled out to all its members.


Richard Lowe, Director of Training and Digital Learning, said, “HKIB are responsible for the professional development of Bankers in the region and we’ve developed a digital learning strategy to support their member’s professional development as well as expand their online capability to a global banking community.


Richard Lowe, of Hewlett Rand.


“The first stage has been to help them source and launch their e-learning portal with over 500 financial services courses. The next phase is to evolve their digital learning offering with production capabilities to distribute a richer variety on media content.


“This contract provides a great introduction to the financial services market in Hong Kong and, as we now have a local representative, we’re well placed to see what other training and digital learning opportunities we can support.”


Hewlett Rand’s journey to export was given a boost by the support offered by the Department of International Trade (DIT) and its Exporting is Great campaign, a Government initiative to consolidate the export support available to businesses.


Richard said, “Working with DIT and taking part in a number of its trade missions helped us gain a better understanding of the China market. They’ve been vital allies in our effort to gain traction in the market, providing valuable information and support here and in Hong Kong.”


Richard is keen to encourage other businesses to take the plunge into export, but is quick to point out that their success has not happened overnight.


He said, “Starting to think on a global scale requires commitment and a significant investment of time, energy and resource. It’s really worth taking the time to identify not only the best market for your business but also which particular skills and services will work best for export.


“I took part in several missions to mainland China and Hong Kong and carried out extensive research before concluding that Hong Kong was the best place to focus our efforts. It then took time to make the right contacts and build relationships before we finally secured our first contract.”


Hewlett Rand has benefited from membership of the Bristol and West of England China Bureau, which was established in 1998 to help businesses in the region foster a closer relationship with China.


Richard continued: “I’ve been a member of the Bristol and West of England China Bureau for several years. It provides a great deal of local know how and connections to China.


“It brings together all those interested in making links with China, providing an opportunity to network with other local exporters and share knowledge, experience and contacts.  The Bureau has built up extremely strong links with key regions in China, particularly Guangdong Province, which is helping to stimulate trade flows between the UK and China.”


Hewlett Rand continues to focus on developing its UK and export opportunities supporting businesses with training and digital learning needs to develop multi-site organisations and due to launch its bespoke video training production service in November.


Heidi Cheung, DIT Education and Training adviser, DIT said, “We’re delighted to see Hewlett Rand’s hard work come to fruition. Its commitment to its export strategy is extremely impressive – and Richard’s willingness to travel regularly between the UK and Hong Kong to build trusted client relationships is a vital ingredient in Hewlett Rand’s success so far.  We’re looking forward to continuing to work with Hewlett Rand in the next stage of the company’s export journey.”


The Department for International Trade is responsible for promoting British trade across the world and ensuring the UK takes advantage of the huge opportunities open to UK businesses. The department is a new, specialised body with significant new trade negotiating capacity, specifically designed to drive forward trade and investment policy. Exporting is GREAT partners with major UK businesses, to enable companies to seize thousands of current export opportunities available around the world. At, UK businesses can search and apply for opportunities, access expert advice, trade services, training and events.

CloudQast adds features to its video-based learning platform

The ethical leadership communications specialist, CloudQast, has upgraded the features of its video-based learning platform.


According to CloudQast directors, Lindsey Mack and Damian Gaskin, these improvements include:

  • Administrators can now tell who has watched how much of each video on the system – so they can know if learners have really watched all of it. This can be useful information when it comes to compliance and regulatory training.
  • Users can watch all the videos on the system at the ‘correct’ speed, or at one-and-a-quarter and one-and-a-half speeds. This allows time-poor learners to ‘speed watch-and-learn’ – and to speed through familiar passages to get to the sections of the video they need to revise.
  • As is possible with videos on such platforms as YouTube, as CloudQast users scroll through a video, they can see thumbnail images – to enable them to find the desired section.
  • CloudQast users who’re required to watch a video but who leave the page – hoping to let it play in the background while appearing to fulfil this obligation – will find that the CloudQast platform pauses the video until they return to it.
  • CloudQast, one of the first producers to bring interactivity to modern learning videos, has a special solution to ensure that a user who selects a different language from the closed caption options also sees all the interactive menus in their chosen language – for a seamless user experience. One added benefit of this is that, culturally, it shows that a CloudQast client really values all their employees in different parts of the world.


Damian Gaskin (left) and Lindsey Mack, of ethical communications leadership specialists, CloudQast.

CloudQast’s Damian Gaskin explained, “In terms of interactivity, videos can have menus, chapters and hotspots linking to external urls or other parts of the same video.  The videos can be personalised to the viewer and can feature quizzes within the videos themselves.  Interaction with the video also generates advanced analytics.”


Damian continued, “The increasing demand for CloudQast’s video-based learning platform – with its growing ability to offer interactive video to aid the learning experience – is encouraging.


“This continuing growth in the platform’s usage – particularly over the past five months or so – makes easier the decision to ramp up investment in cutting edge techniques and features for the system.


“From CloudQast’s experience, learners – and the organisations that employ them – are showing an increasing preference for learning via video, often delivered to mobile devices.”


Damian Gaskin.

CloudQast’s programmes and platform for England and Wales’ Magistrates

Magistrates in England and Wales can now access video-based online learning programmes, including guides on managing yourself, teamworking and making judicial decisions. Most of these programmes, commissioned by The Magistrates Association (MA), are the work of the leadership communications specialist, CloudQast, which has also provided the platform where these programmes reside.


While working with the Judicial College – which is responsible for arrangements for training the courts’ judiciary, including magistrates, in England and Wales – the MA, an independent, national charity, supports its 17,000 members in administering the law. It also educates people in the role of magistracy in England and Wales.


The MA’s Chief Executive, Chris Brace JP, explained, “Since magistrates have to retire when they reach the age of 70, this means that around a third of the country’s stock of magistrates will retire over the next few years. This large turnover in the number of magistrates is likely to result in a training requirement – and subsequent on-going continuing professional development (CPD) requirement – that would be time-consuming, resources-heavy and costly to meet via traditional, instructor-led training alone.


Chris Brace JP, of The Magistrates Association.


“Video-based learning materials, delivered online to a range of devices provide a standardised, convenient and easily accessible solution,” he added.


“Moreover, the CloudQast platform – along with CloudQast’s creative expertise in creating the videos for this platform – gives every indication of being highly cost-effective. In addition, these videos help to engage and motivate learners – which, given the many other calls on our members’ lives, increases the chances that they’ll be used.


“That state of affairs can only benefit our members – and the judicial system they serve.”


Some two years ago, the MA began exploring the idea of standardising its training and making it available online. Not only did this promise to reduce on-going training costs but it also made possible the option of magistrates throughout England and Wales carrying out their CPD activities online – when it’s convenient for them to do so, bearing in mind that most magistrates have to juggle the demands of a full-time job, a family, along with other hobbies and interests, in addition to the duties and responsibilities of being a magistrate.


The Association’s researches led it to CloudQast, which specialises in addressing organisations’ needs for fast, authentic, precise and inspiring communication – especially in the fields of leadership as well as compliance, along with learning and development.


CloudQast’s platform now includes a number of videos of the Association’s seminars, as well as some CloudQast-written materials featuring CloudQast directors, Lindsey Mack and Damian Gaskin.


CloudQast's Damian Gaskin (left) and Lindsey Mack.


Giving evidence to the Justice Committee in the Palace of Westminster, in June 2016, the Magistrates Association’s Chair, Malcolm Richardson JP, and the Deputy Chair, Sheena Jowett JP, explained that it’s important to give magistrates the option to learn online.


Malcolm Richardson JP, Chairman of the Magistrates Association.


Sheena Jowett JP, Deputy Chairman of The Magistrates Association.

They explained that, while the Judicial College provides all the learning materials for subjects that are mandated and essential for magistrates to learn, most magistrates are interested in taking their understanding beyond this core of knowledge. That’s where the MA’s CloudQast-provided platform comes into its own – offering programmes focusing on awareness and familiarisation training to help magistrates do their job more effectively.


To read more about how CloudQast is helping the Magistrates Association, visit


The Magistrates Association is a national charity governed by its members which aims to provide a voice for magistrates, support for its members in administering the law and to educate people in the role of magistracy in England and Wales. It’s the independent voice of the 17,000 active magistrates in England and Wales. These magistrates deal with over 90% of criminal cases and comprise 85% of all judicial office holders.


The Magistrates Association – founded in 1920 – operates under a Royal Charter, which was granted in 1962 and updated in 2013. It’s established and incorporated to promote the sound administration of the law, including, but not restricted to, educating and instructing magistrates and others in the law, the administration of justice, the treatment of offenders and the prevention of crime. It also aims to educate the public about the role of magistrates. The Association has 58 branches throughout England and Wales. It doesn’t operate in Scotland and Northern Ireland – which operate different legal frameworks from that in England and Wales.

CloudQast launches two legislation-related generic e-learning programmes

The leadership communications specialist CloudQast has produced two generic e-learning programmes – on the 2010 Bribery Act and Competition (antitrust) Law.


CloudQast director, Lindsey Mack, said, “Having researched, written and produced these programmes specifically for CloudQast clients – in 2012 – we decided to make them available more generally because this legislation has far-reaching effects on more or less every business. So, we’ve updated them – adding a further module – to take account of the way in which the law has been applied and highlight some of the huge penalties that have been handed out including a £2.5m fine and the imprisoning of one UK sales director for three years.”


Lindsey Mack, of CloudQast.


Both the six-module Bribery Act programme and the one-module Competition (antitrust) Law programme are configured to be delivered on any delivery device. The costs, per complete programme, are £20 per person for organisations of up to 1,000 people. This cost per person reduces for larger organisations.


Lindsey’s fellow CloudQast director, Damian Gaskin, explained, “The Bribery Act 2010 updated and enhanced the UK’s law on bribery, including foreign bribery, to address the requirements of the 1997 OECD anti-bribery Convention. It’s now among the strictest of international legislation on bribery – and, among other things, sets out an offence for organisations of failing to prevent bribery.


Damian Gaskin, of CloudQast.


“This criminal offence places the burden of proof on organisations to show they have adequate procedures in place to prevent bribery. The Act also provides for strict penalties for active and passive bribery by individuals as well as organisations.”


The Bribery Act created four key offences:

  • Two offences covering promising, or the giving of, an advantage, and requesting, agreeing to receive, or accepting an advantage,
  • Bribery of a foreign public official, and
  • Failure by a commercial organisation to prevent a bribe being paid to obtain, or retain, business, or a business advantage.


“To avoid corporate liability for bribery, organisations must ensure they have strong, up-to-date and effective anti-bribery policies and systems – and CloudQast’s e-learning modules can play a key part in raising awareness and would be considered one of the adequate procedures required,” said Lindsey.


“The Act applies to UK organisations, UK companies operating abroad and overseas companies with a presence in the UK. And although a company’s anti-bribery programme may comply with the Foreign Corrupt Practices Act (FCPA), that doesn’t necessarily ensure that it constitutes adequate procedures under the Bribery Act,” he added.


CloudQast’s Competition Law programme deals with European antitrust policy which, in turn, is derived from two central rules set out in the Treaty on the Functioning of the European Union – Articles 101 and 102.


“Article 101 prohibits agreements between two or more independent market operators which restrict competition,” said Damian.  “This effectively outlaws cartels, which can involve price-fixing and/or market sharing.


“Article 102 prohibits firms holding a dominant market position to abuse that position – perhaps by charging unfair prices, limiting production, or refusing to innovate to the detriment of consumers.


“National Competition Authorities (NCAs) are empowered to apply Articles 101 and 102 to ensure that competition isn’t distorted or restricted,” he continued. “National courts may also apply these provisions to protect the individual rights conferred, by the Treaty, on citizens.


“In addition, the CloudQast programme deals with antitrust law in the USA – so it applies to organisations that trade in the US too. It gives a basic overview of competition law/ antitrust principles so that your employees know what they can’t do!”


Both The Bribery Act and Competition (antitrust) Law programmes are available in English and French. For further details of these programmes, visit,, or email


Coincidentally, on 31st October, BBC Television’s Panorama programme investigated corporate bribery in a programme entitled, ‘How Rolls-Royce Bribed Its Way Around The World’. The programme is currently available on BBC iPlayer.

International Award for Gamification Nation

At the Gamification World Congress, Gamification Nation’s recent recruit, Andrzej Marczewski, won the prestigious ‘Contribution to the Industry’ Award. The Gamification World Congress was held in Madrid, Spain, at the end of October.


Andrzej won the award for his work with player types. This involved developing a questionnaire on player profiles, which was validated by researchers in the academic world.


Nominations for this award included An Coppens, founder and CEO of Gamification Nation; Yukai Chou of Octalysis Group; Kevin Werbach of Wharton Business School, and Pete Jenkins of Gamification Plus.


Gamification Nation’s An Coppens with Andrzej Marczewski and his Award at the Gamification World Congress.


An Coppens says, “It was great to see Andrzej win the Contribution to the Industry award. Andrzej only joined us in August this year – because of the fast growth that Gamification Nation is enjoying.


“As Andrzej’s employer, I’m delighted that he’s scooped this award – and mega-proud. I’ve been using Andrzej’s profiles for years. They’ve served my clients extremely well and I’m sure they’ll continue to do so, going forward.”


Gamification Nation is the leading provider of employee and learner engagement solutions through gamification. It has worked with several well-known brands to achieve improved motivation and engagement.


Its core philosophy is to provide solutions that appeal to clients’ employees – through extensive user research, inclusive design for both gender and various age groups (if applicable) and player profiles.


At the Gamification World Congress (GWC) in Madrid, An Coppens presented her methodology of testing for the gender and age inclusiveness of game designs. Andrzej Marczewski gave a presentation about the purposeful use of play in business.


GWC, in its fifth edition, is currently the largest worldwide conference covering digital engagement and is seen as the ‘must attend’ event for gamification professionals. Conference attendees, drawn from around the world, heard a selection of top international speakers and companies talking about the latest methodologies, projects and trends to boost engagement with learners – and society – through games.


According to the international e-learning think-tank, The Company of Thought, the gamification industry is experiencing continued growth in EMEA and Asia Pacific. Market Watch estimates that the global gamification market is set to grow from USD 1.65bn in 2015 to USD 11.10bn by 2020, at a CAGR of 46.3%.


Commenting on the current growth in the gamification industry, An Coppens says, “As a company, we’re experiencing this growth first-hand.


Gamification Nation has almost doubled its annual turnover each year since it was founded, in 2012. In the current quarter, we’ve already booked as much work as we had in the whole of our previous year (August 2015 to July 2016).


“After Brexit eradicated most of our pipeline in June, it’s great to see our efforts change our own game,” adds An.


To date, Gamification Nation has created gamification designs from learning platforms for schools to sales gamification, recruitment and productivity solutions. It produces exceptional solutions that enhance development and contribute to business growth.


Gamification Nation regularly partners with platform providers including Funifier, Games for Business, Curatr, Itystudio, Playlyfe, Icon Platforms,, Gametize and Pymetricsto to deliver the best possible solutions for clients.


Since the beginning of 2015, An Coppens has been listed in the top ten of the Gamification Guru leaderboard worldwide and she was also shortlisted for Gamification Guru Of The Year in 2015.


CloudQast provides video support for 2016 SuStAinable St Albans Week

Leadership communications specialist CloudQast is promoting ‘2016 SuStAinable St Albans Week’. It is doing so by producing a promotional video for the event, featuring nine leaders of events relating to the Week’s sustainable living themes.


Damian Gaskin, who heads up CloudQast’s St Albans office, commented, “CloudQast addresses organisations’ needs for fast, authentic, precise and inspiring communication – especially in the fields of leadership as well as compliance, along with learning and development. Working with companies around the world, primarily – but not exclusively – via Cloud-based, interactive video, CloudQast provides creative, intelligent and flexible solutions for leaders to share their ‘voice, mind and vision’ and, so, engage and inspire their people.


Damian Gaskin, of CloudQast.


“Since CloudQast is part of the St Albans community, it agrees with the aims of ‘Sustainable St Albans’ and it has this particular specialism, it seemed that making this promotional video would be an ideal contribution to our corporate social responsibility (CSR) strategy.”


The Week, which applies to St Albans, Harpenden and local villages in that area of Hertfordshire, runs from 19th to 26th November.


It is attracting support from schools, faith groups, community groups and businesses. These organisations will be running environmental sustainability themed events or activities that link to their group’s objectives.


Sustainable St Albans Week follows the One Planet Living Framework – the ten themes show aspects of environmental sustainability, for groups running an activity.  The ten sustainable living themes are:

  1. Health and happiness – Encouraging active, sociable, meaningful lives to promote good health and well being
  2. Equity and local economy – Creating bioregional economies that support equity and diverse local employment and international fair trade
  3. Culture and community – Respecting and reviving local identity, wisdom and culture; encouraging the involvement of people in shaping their community and creating a new culture of sustainability
  4. Land use and wildlife – Protecting and restoring biodiversity and creating new natural habitats through good land use and integration into the built environment
  5. Sustainable water – Using water efficiently in buildings, farming and manufacturing. Designing to avoid local issues such as flooding , drought and water course pollution
  6. Local and sustainable food – Supporting sustainable and humane farming, promoting access to healthy, low impact, local, seasonal and organic diets and reducing food waste
  7. Sustainable materials – Using sustainable and healthy products, such as those with low embodied energy, sourced locally, made from renewable or waste resources
  8. Sustainable transport – Reducing the need to travel, and encouraging low and zero carbon modes of transport to reduce emissions
  9. Zero waste – Reducing waste, reusing where possible, and ultimately sending zero waste to landfill
  10. Zero carbon – Making buildings energy efficient and delivering all energy with renewable technologies


For further details about 2016 SuStAinable StAlbans Week, contact Gail Jackson via  or call 01727 730937 / 07749 081553.

CloudQast caravan enhances and encourages its creative Bohemian image

The leadership communications specialist CloudQast has taken delivery of a 1964 ‘classic’ Airstream Globe Trotter caravan.


The CloudQast Airstream Globe Trotter caravan.


This 16-feet long example of touring history will become CloudQast’s ‘creative headquarters’ in St Albans – the venue for the creative scriptwriting for CloudQast’s many video-based learning and development (L&D) materials.


CloudQast director, Damian Gaskin, explained, “Being ‘creative’ types, we decided that we needed somewhere that’s both iconic and out-of-the-ordinary in order to bring out the best in us, as we grapple with developing the linear and interactive videos that our customers need. When the Globe Trotter caravan became available, it seemed the obvious choice!”


Weighing in at 2,910 pounds, the Airstream Globe Trotter comprises an all-metal, all-riveted body with double rubber-sealed doors and windows which are ‘aircraft tight’, with vibration-proof fastenings.


The Airstream marque dates from the Great Depression in the USA, in the late 1920s. A law graduate, named Wally Byam, who worked for a magazine publisher, wrote an article on building a camping trailer – but, soon, people began complaining about errors in the published piece.


Keen to discover the problem, Byam began building trailers in his own back yard. It soon became his full-time occupation and he called his new company, Airstream.


Then, around 1935, Byam became associated with William Hawley Bowlus, a pioneer in aeroplane design who’d been involved with the historic aeroplane, ‘The Spirit of St. Louis’. In 1936, following Bowlus’ bankruptcy, Byam bought some of the Bowlus equipment, re-employed some of his workers and re-badged the company’s aluminium trailers as ‘Airstream’.


Of more than 400 travel trailer builders operating in the USA in 1936, Airstream was the sole survivor of the Depression.


“Like Airstream, CloudQast aims to be both iconic in its products and services,” observed Damian.


“In the most recent world recession, which began in 2008, like Airstream, we had to innovate and produce something entirely new – services that our clients didn’t even know they needed. Like Airstream, we’re a successful survivor in today’s rapidly changing business world.”


CloudQast's Damian Gaskin, entering CloudQast's new creative centre.

CloudQast business development secret: poems generate business boom

The leadership communications specialist CloudQast has hit on an unusual, highly creative and successful business strategy to bring it customers: it writes poems.


CloudQast director, Damian Gaskin, explained, “When we encountered the credit crunch, in 2008, a number of our customers reduced their budgets and that affected CloudQast’s activity and income-generation.


Damian Gaskin, of CloudQast.


“Rather than become a nuisance contacting organisations and asking them to spend money they hadn’t got, my fellow CloudQast director, Lindsey Mack, and I hit on the idea of writing poems. We then sent these to CloudQast’s customers and potential customers instead.”


CloudQast's Lindsey Mack.


According to Damian, writing the poems was fun. He said, “We felt that we were not only feeding our creativity skills but also giving our clients something to smile about in tough times. Distributing the poems on a regular basis meant that CloudQast could ‘give something back’ to its clients and keep its name in front of potential clients without annoying them.


“Initially, we kept up the process for ten months, sending out one or two poems each month – and the exercise was successful in that it generated business,” said Damian.


The very first poem that CloudQast sent out attracted the attention of two organisations that had previously used CloudQast.


“Prompted by the poems, these organisations got back in touch with CloudQast,” said Damian. “The subsequent conversations resurrected relationships – and these began to move CloudQast from being an organisation that provided merely face-to-face learning experiences to one which provides video-based learning materials as well.


“So, all in all, it was a great initiative for us – and a strategy that CloudQast would recommend to any business that wants to grow but doesn’t have much money to spend!”


CloudQast’s current clients include multi-national companies such as AECOM and the chemical firm, Scott Bader, as well as charities including The Magistrates Association.